Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar Inc.

By Gary Erickson

In April of 2000, Gary Erickson became down a $120 million provide to shop for his thriving corporation. at the present time, rather than taking it effortless for the remainder of his existence and having fun with a sumptuous retirement, he is operating more durable than ever. Why could any sane individual move up the monetary chance of an entire life?

Raising the Bar tells the fantastic tale of Clif Bar's Gary Erickson and exhibits that a few issues are extra vital than funds. Gary Erickson and coauthor Lois Lorentzen inform the bizarre and encouraging tale approximately following your ardour, the liberty to create, maintaining a enterprise over the lengthy haul, and residing responsibly on your group and on the planet. Raising the Bar chronicles Clif Bar's ascent from a selfmade power bar to a $100 million phenomenon with an predicted 35 million shoppers, and an organization hailed by way of Inc. journal as one of many fastest-growing inner most businesses within the U.S. 4 years in a row. The ebook is full of compelling own tales from Erickson's life-trekking within the Himalayan mountains, driving his bicycle over roadless eu mountain passes, hiking within the Sierra Nevada range--as idea for his philosophy of industrial. through the e-book, Erickson--a aggressive bike owner, jazz musician, global traveller, mountain climber, barren region consultant, and entrepreneur--convinces us that maintaining one's staff, neighborhood, and atmosphere is nice business.

If you're a supervisor, govt, enterprise proprietor, or board member, Raising the Bar is your own consultant to company integrity. while you are a activities fanatic, environmentalist, experience lover, intrigued through a distinct company tradition, or simply attracted to a great tale, Raising the Bar is for you.

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A red-road company’s fundamental cause of being, its vacation spot, is maximizing shareholder price; the essence of maximizing shareholder price is monetary achieve. whilst shareholder worth and the base line turn into the explanations for being in company, every little thing else feeds that time table. it's possible you'll name an power bar corporation with this red-road schedule final analysis Bar Inc. From 1998 to April 2000, I fell right into a mind set that I had shunned formerly and located myself the co-owner of final analysis Bar. one way or the other being profitable and “growing” Clif Bar became our basic explanation for being. We nonetheless cared approximately our staff and creating a nice product, yet they took moment seat. In 1998 fourteen Clif managers met jointly for a two-day retreat to improve “Big bushy Audacious pursuits” for the corporate. Twelve of the seventeen pursuits we built have been approximately cash, the base line at the crimson street. In 1999 i used to be a part of a small upper-management team that created a technique rfile according to red-road rules. The plan’s ambitions required exterior investment. Following this strategic plan led us to nearly promote the corporate in April 2000. base line BAR INC. the thrill of having there's GETTING THERE: a firm at the WHITE highway at the white street, the moment—the trip itself—matters so much. whilst you’re driving a mountain motorbike down a tricky element of path you are worried approximately the place you're at that second. when you take into consideration your vacation spot, in case you take your concentration off the trail underneath you, falling turns into inevitable. White-road businesses don’t have a suite or ultimate vacation spot: The journey may well finish anyplace. What may a last vacation spot for Clif Bar Inc. be? wouldn't it be promoting the corporate? achieving a undeniable financial aim? utilising a definite variety of humans? Boasting 2 hundred varied items? these aren’t our final ambitions. We plan like all corporation does, yet we middle our dialogue on what roads we’d wish to go back and forth and the kind of company we’d wish to develop into. the line, now not the vacation spot, drives Clif Bar. package and that i determined to stick vendors of the corporate and run the hazards that include using the white highway. hazards at the white street come from the line itself. might be the line is unimproved or banked by way of cliffs that you would be able to plunge over using too quick on a downhill stretch. you may journey alongside large, steep rock faces susceptible to rockslides. otherwise you may well get stuck in undesirable climate whereas excessive within the mountains and much from take care of, as Jay and that i did. at the pink highway there’s one fundamental possibility: getting hit by way of a car over that you don't have any keep watch over. For a public corporation, getting hit through a truck may possibly translate into being obtained by way of a bigger corporation. In different words—you are stricken by an individual else’s activities. touring the white street locations chance on your personal palms, now not within the arms of others. we've a few maps and create new ones as we move, yet we don't have any guidebook. final analysis Bar had one reason behind being—maximizing shareholder worth via development and earning profits. The white-road trip formed my philosophy of existence and underlies how I run a enterprise.

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Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar Inc.
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